Amrit

Ayurvedic-inspired. Personalized. Yours.

A hair ritual
made for you.

Amrit is a personalized Ayurvedic-inspired hair and scalp ritual, shaped around your concerns, routine, and goals. Join early access to follow the journey as we prepare to launch.

Launching soon · Join early access for product updates and testing invitations

An open First Amrit Box containing an amber glass bottle of personalized Amrit hair oil, a reusable wooden comb, and a printed personalized ritual guide

How it works

Four quiet steps into a ritual made for you.

  1. 01

    Share your concerns and routine

    Tell us about your concerns, scalp, current routine, and experience with hair oiling. When your Amrit journey begins, guided photos will help create a clearer starting point.

  2. 02

    Receive your personalized ritual

    Amrit recommends an Ayurvedic-inspired hair oil, application guidance, and an oiling rhythm shaped around your needs and lifestyle.

  3. 03

    Build a consistent practice

    Follow a simple ritual with clear guidance, gentle reminders, and easy check-ins designed to help you stay consistent.

  4. 04

    Observe progress over time

    Use comparable photos, ritual history, and self-reported changes to receive AI-assisted observations and refine your routine over time.

Guided progress photos and AI-assisted observations become part of your experience once your First Amrit Box ships.

The ritual

A simple ritual, designed to fit your week.

About 15 minutes of hands-on care, twice a week. Clear guidance, a personalized blend, and progress you can follow over time.

No six-step regimen. No guesswork. No complicated daily routine.

Learn more about the ritual
  1. Hands warming a few drops of golden hair oil above a brass bowl
    01

    Prepare your oil

    Use the recommended amount of your personalized Amrit hair oil. Apply it at room temperature or warm it gently, if desired.

  2. A calm man massaging oil into his scalp
    02

    Massage your scalp

    Follow simple guidance on where to apply the oil, how much to use, and how long to massage.

  3. A woman taking a guided check-in photo with her phone
    03

    Complete a guided check-in

    Record your ritual and occasionally capture a comparable photo of the areas you want to follow.

  4. A phone on dark stone showing a minimal hair progress report
    04

    Receive progress observations

    See your photos, consistency, and self-reported changes together—then receive guidance for the next stage of your ritual.

Rooted in Ayurveda

Rooted in tradition.
Blended around you.

Hair oiling has been practiced across South Asia for generations as a ritual of nourishment, massage, care, and connection. Amrit brings that tradition into a modern personalized experience—thoughtfully selected botanicals, a ritual designed for your life, and AI-assisted observations as your journey continues.

Your blend is created around your scalp profile, hair texture, sensitivities, goals, preferences, and wash routine.

An editorial arrangement of Ayurvedic botanicals including amla, bhringraj, brahmi, neem, hibiscus, rosemary, sesame seeds and a dish of oil

  • Amla

    Traditionally used in hair oils to condition and support healthier-looking hair.

  • Bhringraj

    A well-known botanical used in traditional Ayurvedic hair and scalp rituals.

  • Brahmi

    Often included in calming scalp massage traditions.

  • Neem

    Commonly selected in scalp-focused blends, particularly for customers concerned about oiliness or visible flaking.

  • Hibiscus

    Used for conditioning, softness, and manageability.

  • Rosemary

    A familiar botanical used in many contemporary scalp-care formulas.

Carrier and supporting botanicals may include Sesame oil, Coconut oil, Jojoba oil, Fenugreek.

An amber glass bottle labelled Amrit, Personalized Hair Oil — an example personalized Amrit bottle

Your personalized Amrit hair oil.

Not one of three fixed blends. Each bottle is prepared around a single profile and a single ritual.

  • Selected around you
  • Freshly prepared
  • Ayurvedic-inspired
  • Thoughtfully made

Each Amrit blend is created within a carefully designed formulation system. Personalization may include the oil base, botanical selection, texture, ratios, recommended amount, application areas, frequency, and ritual instructions.

Launching soon

Join Amrit early access.

Be among the first to experience personalized Ayurvedic-inspired hair and scalp care—shaped around your concerns, routine, and goals.

Early-access members will be the first to receive launch updates and testing invitations.